The Wrong Matches

Bad Selections = Lost Deals to Faster Competitors

What happens with manual matching:

  • 40% of submissions to wrong lenders

  • Each decline delays funding 2-3 days

  • Merchant goes with whoever funds first (not you)

  • Sending bad deals damages 10-year relationships

Every wrong match costs you money or competitors are getting to the right match faster.

The Scale Bottleneck

Can't Grow Without Hiring

The brutal math:

  • 2x volume = 2x staff needed

  • 3-month training per new hire

  • Knowledge walks out with turnover

  • Peak times create instant backlogs

Growth becomes impossibly expensive

The Time Drain

Every Deal Takes 30+ Minutes

Your team's daily reality:

  • Check 10+ lenders' credit requirements

  • Verify state restrictions for each

  • Cross-reference industry prohibitions

  • Review bank type compatibility

  • Make educated guesses on the best 4

That's 50+ hours daily just on matching

"The biggest bottleneck in our business isn't getting deals—it's matching them correctly and quickly to the right lenders."

Heron's Difference

From Declined Deal to Funded Merchant

Learn how Smart Lender Matching processes your deals in real-time

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Deal Drops In

All submission and documents are scrubbed and processed, then synced to your CRM.

Scrub Bank Statements

Heron reads your documents and extracts revenue, positions, and key data points instantly

Smart Analysis

Check against your lenders' criteria including credit tiers, state restrictions, industry prohibitions, bank types

Intelligent Selection

Match deals to funders based on your specific criteria

What our customers say...

We’re adding more every day - if you handle a large volume of documents, ask us how we can help.

Matthew Sapnar
President and Co-Founder, One Team Capital

“Two weeks after turning on Heron, our 25-person offshore data entry team went to zero. We moved 7 of our 10 in-house folks into underwriting or pre-underwriting roles. That kind of time savings is invaluable.

Brian Mullins
Chief Technology Officer (CTO)

Doug Christison
CEO at Olympus Lending

"If we got a straight-through application... we could get a quote out the door in five minutes. Before, it was 24 hours."