Who we are

Our team

  1. Fly to Gainesville: Herons get on the plane. If there’s a chance to meet a customer or prospect in person, we take the flight.

  2. Label Transactions by Hand: We get our hands dirty because doing the work ourselves is how we build great solutions.

  3. Are Pilots, Not Passengers: In a fast-growing company, full of a 'greenfield' of opportunities, we proactively jump on new opportunities without being asked.

  4. Build the Website by Tomorrow: We ship fast and with quality by thinking deeply and listening to customers.

  5. Are Radically Candid: We give direct, caring feedback so we can see our blind spots and become world-class.

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Our Working Style

We're building for the long term. We work hard on things that matter, but this isn't a sweatshop. You're expected to be engaged during business hours, but we don't glorify all-nighters. We believe in taking real vacation time because sustainable high performance beats burnout every time.

We share key metrics openly with all employees: revenue, cash burn, customer count. You deserve the truth, and transparency empowers you to see your impact and own the company's trajectory.

Engineers work directly with customers. Sales works with product. We win as a team. How much you collaborate versus work independently depends on your role, but expect both.

Our customer focus is our moat. We don't just build products — we sit with customers, understand their problems deeply, and travel to see them in person. This commitment to understanding real workflows is what sets us apart.

One pull request and your code goes straight to production. We have a staging environment for testing, but we move fast. Priorities can shift as we learn. If you need everything perfectly planned six months out, this isn't the place. If you thrive in dynamic environments where you can make immediate impact, you'll love it here.

  1. Ambitious but sustainable
  2. Transparent
  3. Collaborative
  4. Customer-obsessed
  5. Fast-moving

Great work deserves Great Benefits

Healthcare

Comprehensive medical, dental, and vision coverage — including dependents.

Competitive Compensation

We pay fairly and benchmark regularly to keep compensation aligned with impact.

Equipment

We provide top-quality tech and a full desk setup — everything you need to work comfortably and effectively.

401k

A simple way to invest for the future, with an employer match to help you grow your retirement savings.

Fertility Benefits

Support for family planning and fertility care through Carrot.

Flexible PTO

We have a “take what you need” vacation policy - to recharge and reset.